Visits yesterday to the Connecticut Historical Society and the Mark Twain House, both in Hartford, reminded me of creative ways to approach t-shirts and mugs, something every organization should be offering in their gift shops.
Often t-shirts and mugs have little more than the organization's name and logo on them, but you can also offer alternatives, and these two are good examples. Granted, few organizations have close ties to one of America's great wits or glamorous movie stars, but every institution can come up with their own creative approach to target buyers who may not be interested in simply promoting your institution on their shirt or coffee cup.
Details: The t-shirt was $14.95 and the mug was $10. They both include the name of the institution. It's on the sleeve of the t-shirt and it's below the quote on the mug.
Send us your "Income Idea" and you may see it, and your name and institution, here.