Social Interpretation: Graphic Design and Social Media

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Social Interpretation: Graphic Design and Social Media

April 29-30, 2013

Cave Creek, Arizona (near Phoenix)
Desert Foothills Library
38443 North Schoolhouse Road, Cave Creek, AZ

This workshop is designed for interpreters who have little or no training in graphic design or social media, but find themselves responsible for creating nonpersonal media.

Interpreters use visual media like exhibits, brochures, publications, and social media like Facebook, Twitter, Pinterest, and more to tell their stories. "Social Interpretation" focuses on using basic principles of both graphic design and interpretation in nonpersonal media. By the end of the workshop, you should have a good understanding of how to make decisions about type, color, composition, and online communication as well as why an interpretive approach is an effective to communicate with your audience through these media.


The workshop will be held at the Desert Foothills Library, 38443 North Schoolhouse Road, 8:30am-5:00pm each day.

There is no specific host hotel. However, there are a number of hotels in Cave Creek near the library, including several within walking distance. You can see nearby hotels on Google Maps or Trip Advisor. (Friendly new media reminder: Read the consumer reviews!)

Meet the Instructor

Paul Caputo joined NAI’s staff as art and publications director in February 2002 after earning a master of fine arts in visual communications from Virginia Commonwealth University. He currently serves as interim executive director for NAI.

His responsibilities include laying out and editing NAI’s publications and web sites, including Legacy magazine, The Interpreter magazine, InterpNews, NAI national workshop and international conference materials,, InterpPress books, and the Journal of Interpretation Research. He has earned Certified Interpretive Trainer, Certified Interpretive Host Trainer, and Certified Interpretive Host credentials from NAI. A native of the Philadelphia area and son of academics—a philosophy professor and an art teacher—Paul earned a bachelor’s degree in French with a minor in journalism from the University of Richmond in 1995.

Download a registration form.

For more information:

Call 1-888-900-8283 TOLL-FREE