Online course: Visitor Motivations for Selecting Programs

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MS 269: Visitor Motivations for Selecting Programs

March 2 to 27, 2020

Instructor:  John Veverka


A visitor-centered course on how to increase your visitor program participation numbers (attendance) in interpretive programs and experiences. John Veverka researched why visitors select and attend interpretive programs for  2 years while working as a seasonal naturalist with Ohio State Parks and completing his MS in interpretation from the Ohio State University.  The results of this research was groundbreaking for program planning. Employing research results increased program attendance the following year by over 30%. This course teaches how to do your own research into what motivates your visitors. The results may help you increase your visitor numbers and their satisfaction with the experience you offered.


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