ONE Travel Conference for Shopping, Dining & Cultural Tourism

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ONE Travel Conference for Shopping, Dining & Cultural Tourism

Theme: Mega-Opportunities in Global Tourism

The fourth annual ONE Travel Conference for Shopping, Dining and Cultural Tourism, which incorporates the 17th annual Shop America Tourism Conference, will be held January 28-30, 2014 at the new Radisson Blu Hotel at Mall of America in Bloomington Minnesota.

Presented by Shop America Alliance and the US Cultural & Heritage Tourism Marketing Council, the ONE Travel Conference features two and a half days of executive level idea exchange and tourism business development opportunities. Conference sponsors include Mall of America, Bloomington MN CVB, CenterCal Properties and Mandala Research.

Industry leaders will provide inspirational presentations. The latest research on tourism trends will be presented with focus on the top three travel activities as tracked by the US Department of Commerce, Office of Travel & Tourism Industries: Shopping, Dining and Cultural/Heritage. Hundreds of delegates from around the world have participated in prior ONE Travel Conferences and have consistently praised the exceptional content, contacts and quality of the event.


PRELIMINARY PROGRAM subject to change

Tuesday, January 28

10 AM to 5 PM
ONE Travel Conference Registration and Check-In, Radisson Blu. Grab your MOA goodie bag and start exploring the nation's largest shopping and entertainment center!

12 to 2 PM
Shop America Alliance Executive Committee Meeting & Luncheon, by invitation

2 to 3:15 PM
Shopping Tourism 201:  Learn how to maximize packaging, partnerships,  trade show meetings and sales missions and the art of successful follow-up from a panel of professionals including Lauren Himle, Mall of America; Jan Kroells, Bloomington MN CVB, Kathy Anderson, Anderson Retail Tourism and Rosemarie Reyes, Shop America Tours.

3:30 to 4:45 PM
Cultural & Heritage Tourism Marketing Roundtable: Moderators Sheila Armstrong, US Cultural & Heritage Tourism Marketing Council and Andy Witt, St. John's Cultural Council. Cultural & Heritage leaders and DMOs share challenges, innovations and opportunities for growth.

5 to 6 PM
iPad Scavenger Hunt at Mall of America-- Fast paced fun team building event with prizes!
This interactive group experience is marketed by MOA Tourism. One Travel Conference delegates and guests will be formed into teams of seven for an exciting experience.  Each team will get an iPad with humorous clues to answer 30 questions re 520 Mall of America stores, restaurants and attractions.  Take photos of your team and get extra credit.  Be back within 60 minutes exactly or you’ll start losing points.  The winning team will be honored the next morning at the conference and we’ll show team photos on the big screen.  Don’t miss the fun.  Participate in the scavenger hunt and become a Mall of America aficionado! 

6:30 to 8:30 PM
Meet Minneapolis cultural heritage reception at American Swedish Institute. Explore the architectural treasure of this impressive historic home. Charity Silent Auction opens! Sponsored by Meet Minneapolis.
Donate to the ONE Charity Silent Auction
Motor coaches sponsored by Las Vegas CVA depart Radisson Blu at 6:30 PM and return by 8:30 PM.
Enjoy dinner on your own in Minneapolis or MOA's fine restaurants.


Wednesday, January 29

7:30 AM to 5 PM
ONE Travel Conference Registration & Check In open, Radisson Blu

8 to 9 AM
Meet New Partners and Travel Media Roundtables Breakfast
Enjoy Continental Breakfast while you table hop and meet ONE-to-ONE with top resources, travel media and tour operators.

9 to 9:30 AM
GLOBAL MEGA-TOURISM OPPORTUNITIES:  Official Welcome and Conference Overview
Rosemary McCormick, President, Shop America Alliance, Sheila Armstrong, President, US Cultural & Heritage Tourism Marketing Council, Doug Killian, Senior Director of Tourism, Mall of America

9:30 to 10:15 AM
Mega-Tourism Development: Triple Five's Global Vision for Mall of America, West Edmonton Mall and the new American Dream. How to attract tourists and keep them coming back for decades. Maureen Bausch, Sr. VP, Mall of America and Dan Jasper, VP Public Relations, Mall of America

10:15 to 11 AM
Experiential Marketing 2.0:  How cultural, heritage and shopping attractions are developing innovative tourism packages for today's traveler.  Joe Veneto, Opportunities Unlimited and Bill Deef, Meet Minneapolis

11 to 11:15  AM
Networking Break sponsored by Louisiana Tax Free Shopping

11:15 to 12:15 PM presents The Innovators in Outlet Marketing. Marketing leaders discuss new developments viewed as "Game Changers" in the fast growing outlet mall business.  Moderator:  Stephen Fine, and  Panelists:  Ann Ackermann, AWE Talisman; Gina Slechta, Horizon Property Group; Lisa Wagner, EWB, Rose Hapanowich, Destiny USA and Andrea Simpson, The Outlets at Assembly Row.

12:15 to 2 PM
Brand USA Luncheon with Keynote Presentation by Yvonne LePenotiere, CMO, Brand USA.  Welcome by John Edman, Chair and CEO, Explore Minnesota Tourism and Bonnie Carlson, CEO, Bloomington MN CVB


2:15 to 3:15 PM
Luxury Shopping and Culinary Travel--  How luxury and aspirational brands are attracting high spending international travelers, generating major economic impact. The latest data from Carolyn Petty, TaxFree Texas; Denise Thevenot, Louisiana Tax Free Shopping. Laura Mandala, Mandala Research, presents The American Culinary Traveler Study.

2:15  to 3:15 PM
MOA's ESP-- Enhanced Social Protocol--Social Media on-site lab tour, limit 20

3:15 to 4:15 PM
Hotel Partnerships: Insights on developing a hotel on mall property and creating enhanced shop & stay packages with area hotels.  Presenters Kate Birchler, Macerich and Pat Lee, Pat Lee & Associates.

3:15 to 4:15 PM
MOA's ESP-- Enhanced Social Protocol--Social Media on-site lab tour, limit 20

4:15 to 5:15 PM
Wellness Tourism Trends: New Studies presented by Camille Hoheb, Director, Wellness Tourism Worldwide and Gary Oster, Sr VP, US Travel Association. Learn how travel enhances all aspects of life.

4:15 to 5:15 PM
MOA's ESP-- Enhanced Social Protocol--Social Media on-site lab tour, limit 20

5:30 to 7 PM
Mall of America/Bloomington MN CVB Reception at Radisson Blu Mall of America. 
Charity silent Auction concludes at 7 PM.
Donate to the ONE Charity Silent Auction
Enjoy dinner on your own at one of MOA's fine restaurants and casual cafes.


Thursday, January 30

7:30 AM to 2 PM
Registration Open

8 AM to 9:30 AM
SASI-ONE Awards Breakfast sponsored by CenterCal Properties
Exciting presentation of innovative tourism marketing with Special Awards presented by TravMedia, Shop Ameria Alliance and US Cultural & Heritage Tourism Marketing Council. Sponsor: Brandace Berger Bruning, CenterCal Properties

9:45 to 10:45 AM
Global Partnerships--- Arrivals Update, Key Market Trends from US Department of Commerce/OTTI and inbound market experts. Moderator: Scott Johnson, Travel Market Insights. Panelists: Z.J. Tong, China Tourism, Ruth Williamson, U.S. Commercial Service Canada, Claudia Beatriz Saleh, Brazil Travel Editor and Catarina Westfahl, Mark International.

10:45 to 11 AM
Networking Break sponsored by TaxFree Texas Shopping

11 to 12 PM
What's Next? Innovative tourism marketing from retail leaders. New Visitor Center Partnerships, Tour Operator Incentives, China and Brazil focused promotions. Moderator: Werner Escher, South Coast Plaza.  Panelists:  Kristen Esposito, Macy's; Kris Land, Kay Jewelers; Michele Frankshun, Tommy Hilfiger.

12:15 to 1:30 PM
Grand Finale Luncheon with exciting wrap up and new opportunites.
2015 ONE Travel Conference Location Sneak Preview!

2 to 3 PM
NCA Wine Down Reception presented by US Travel Association's National Council of Attractions.  Open to all shopping and cultural attractions. Learn more about NCA opportunities. The Executive Center at Mall of America. Host: Doug Killian, Mall of America and NCA Board of Directors

3 to 5 PM
witti-- Women In Travel & Tourism International-- Open Meeting for Conference delegates. Highly recommended! The Executive Cener at Mall of America.

5 to 8:30 PM
witti Reception/Dinner, separate fee payable to witti. More information and registration for witti events visit