Membership, Development, PR & Marketing Boot Camp: the Basics and Beyond

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June 9, 2014 - 5:00 pm Registration Deadline

Come join your colleagues for an engaging day of discussion and networking. Whether you’re in Membership or Development, PR or Marketing, new to the field or not-so-new, a one-person shop or from a larger organization, this “Basics and Beyond” workshop has something for everyone.


9:00 – 9:30           Coffee & Registration

9:30 – 9:45           Welcome

9:45 – 11:00        Concurrent Sessions

Membership & Development Overview
Ann Black, Director of Development, Strawbery Banke

  • Strategic role of Membership & Development
  • What every shop needs regardless of size
  • Creating an annual strategic plan

PR & Marketing Overview
Stephanie Seacord, Director of Marketing Communications, Strawbery Banke

  • Marketing Plan: the strategic vision
  • Basics: What every shop needs regardless of size
  • Juggling expectations, measuring results

11:15 – 12:30        Concurrent Sessions

Membership & Development - Best Practices Panel
Jacob Barry, Corporate Giving Officer, Foundation & Gov’t Relations, Museum of Science;  Marney McKenney, Membership Manager, Portland Museum of Art; and Kimberlea Tracey, VP of Advancement, Historic New England  

  • Institutional Giving
  • Membership and Annual Fund
  • Major Gifts        

PR & Marketing - Best Practices Panel
Funi Burdick, Executive Director, Canterbury Shaker Village; Heidi Duncanson, director of PR, Children’s Museum of NH; Sandra Rux, curator, John Paul Jones House Museum; and Kathleen Soldati, director of PR, The Music Hall

  • Programming vs. Special Programs
  • Membership Communications
  • Managing Social Media
  • Managing perceptions

12:30 – 1:30         Lunch

1:30 – 2:30           Tour of Strawbery Banke

2:30 – 3:45           Joint Session: Social Media/Communications
Dinah CardinSpecial Projects Writer/Press Officer, and Lisa KosanDirector of Creative Services, Peabody Essex Museum

  • Cross-department collaboration
  • Consistent messaging
  • Measuring Successes

3:35           Wrap-up and Evaluations

NEMA Reception
Join your colleagues following the workshop for a chance to mingle and enjoy light refreshments. This event is free and open to all area museum professionals. Cash bar.
Portsmouth Brewery

4:00-6:00 pm
56 Market Street, Portsmouth, NH
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