Membership, Development, PR & Marketing Boot Camp: the Basics and Beyond

Come join your colleagues for an engaging day of discussion and networking. Whether you’re in Membership or Development, PR or Marketing, new to the field or not-so-new, a one-person shop or from a larger organization, this “Basics and Beyond” workshop has something for everyone.

Agenda

9:00 – 9:30           Coffee & Registration

9:30 – 9:45           Welcome

9:45 – 11:00        Concurrent Sessions

Membership & Development Overview
Ann Black, Director of Development, Strawbery Banke

• Strategic role of Membership & Development
• What every shop needs regardless of size
• Creating an annual strategic plan

PR & Marketing Overview
Stephanie Seacord, Director of Marketing Communications, Strawbery Banke

• Marketing Plan: the strategic vision
• Basics: What every shop needs regardless of size
• Juggling expectations, measuring results

11:15 – 12:30        Concurrent Sessions

Membership & Development - Best Practices Panel
Jacob Barry, Corporate Giving Officer, Foundation & Gov’t Relations, Museum of Science;  Marney McKenney, Membership Manager, Portland Museum of Art; and Kimberlea Tracey, VP of Advancement, Historic New England  

• Institutional Giving
• Membership and Annual Fund
• Major Gifts        

PR & Marketing - Best Practices Panel
Funi Burdick, Executive Director, Canterbury Shaker Village; Heidi Duncanson, director of PR, Children’s Museum of NH; Sandra Rux, curator, John Paul Jones House Museum; and Kathleen Soldati, director of PR, The Music Hall

• Programming vs. Special Programs
• Membership Communications
• Managing Social Media
• Managing perceptions

12:30 – 1:30         Lunch

1:30 – 2:30           Tour of Strawbery Banke

2:30 – 3:45           Joint Session: Social Media/Communications
Dinah Cardin, Special Projects Writer/Press Officer, and Lisa Kosan, Director of Creative Services, Peabody Essex Museum

• Cross-department collaboration
• Consistent messaging
• Measuring Successes

3:35           Wrap-up and Evaluations