Explore Minnesota Tourism Conference

2016 Explore Minnesota Tourism Conference: Feb. 2-3

We’re planning to THINK BIG at the 2016 Explore Minnesota Tourism conference!

The conference schedule begins with lunch on Tuesday, February 2 and a presentation about the BIG plans Explore Minnesota has for marketing in 2016, led by EMT’s Director, John Edman along with Chris Thompson BrandUSA and Christine Fruechte, Colle+McVoy.
After a series of breakout sessions, the afternoon Keynote speaker will be Peter Yesawich, Ph.D., Vice Chairman of MMGY Global. MMGY is the acknowledged global leader for behavioral insights in every aspect of the travel industry. This includes both consumers and third-party intermediaries such as travel agents and meeting planners. Peter will share MMGY’s most recent research revealing the habits and preferences of travelers and those that influence their decision making.
Celebrate Minnesota Tourism industry achievements Tuesday evening at the “Excellence in Tourism” Awards Banquet.
We begin Wednesday, February 3 with Jason Rubenstein, Director, Expedia Media Solutions speaking on “The Evolution of Social Media: From Glossy Gimmicks to Killer Content” followed by breakout sessions, as well as the ever-popular “Speed Sessions” on marketing.
We close the conference on Wednesday after lunch and our final speaker (yet to be confirmed) and a short wrap up and prize giveaway.
Watch for more details and updates in the weeks ahead.
If you are interested in being a sponsor or having a booth in the Marketplace, see the 2016 EMT Conference Sponsorship Opportunities or contact Lisa Havelka at 888 975-6766 or lisa.havelka@state.mn.us.
For additional conference questions contact Gayle Junnila at 651 757-1852 or gayle.junnila@state.mn.us.